CP PORTER'S VALUE CHAIN (XLSX) - Fichier XLS

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CP PORTER'S VALUE CHAIN (XLSX)

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 PRIMARY ACTIVITIES        
         
 INBOUND LOGISTICS  OPERATIONS  OUTBOUND LOGISTIC  MARKETING & SALES  SERVICE
         
 "The manufacturer  according to the standards appointed by Cutie Pie  will source the fabrics. The manufacturer will hold the responsibility for it and will stock it in its production facility."  "Raw materials will be turned into finished goods  controlled by quality standards  in the supplier's production factory in Morocco."  "As soon as they are produced  labeled and packed  the clothes will be delivered to Cutie Pie's point of sale  being its Parisian corner in the Bon Marché."  "The brand will first communicate through digital channels such as Instagram. As soon as its retail location will be set up and ready to operate efficiently  Cutie Pie will launch its advertising campaign in specialized magazines but will also throw in-store events.  Cutie Pie's staff will be trained to handle different types of expectations of its customers  building on a long-lasting relationship with them  and so will have to do their best to create a superb shopping experience. Its upscale and famous environment will benefits the brand from a high visibility and exposure."  "A customer-service will be launched as soon as the brand will be financially able to. This customer-service center  reachable by telephone or email  will take care of all inquiries customers and prospects might have  regarding global information or after-sale services. In the meantime  an email address will be commissioned to handle any kind of inquiries  in the view to build a trustworthy relationship with our customers."
         
 SUPPORT ACTIVITIES        
         
 FIRM INFRASTRUCTURE  H.R MANAGEMENT  PRODUCT & TECHNOLOGY DEVELOPMENT  PROCUREMENT  
         
 "As a start-up  the management team will be quite limited. Its members will handle very various tasks  from accounting to commercial inquiries  but also quality service to the production factory.  The company is privately owned."  "A member of the management team will be in charge of the recruitments and other H.R issues  but will also train the sale assistant and intern. This training will allow the sales staff to create a better in-store experience and maximize the brand's retail sales."  "Cutie Pie will work with a subcontractor for its digital and IT development  in order to keep up with its website and design software. The designer will be in charge of researching the most appropriate fabrics and technologies to use in the brand's assortment."  "In order to keep up with its demand and enable the company to grow in the long term  the brand will have to increase its production. Therefore  Cutie Pie will be stronger when facing its suppliers  and will be able to increase its scale economies on fabrics and production. At this stage of the lifecycle of the brand  it is more cautious to lean on the supplier’s responsibility for the fabrics  and according to the future results Cutie Pie will have to review its strategy concerning this issue."
CP PORTER'S VALUE CHAIN (XLSX) - Fichier XLS

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